Alia Bhatt’s Mohey Campaign Is Inspiring Modern Brides To Dress Like Her

In 2022, what does it mean to be a modern bride? Is it wearing outfits that come with contemporary design elements injected into them – outfits that are beautiful and grand but yet light in weight – unlike the lehengas of the past that made it difficult for brides to walk down the aisle? Is it choosing outfits that feature motifs that are traditional in their appeal but new-age in their designs? Or come in the most elegant pastel and jewel hues, and have blouses that don’t constrict us? Sure. But according to Alia Bhatt, who represents modern Indian brides in Mohey’s bridal campaign, the ‘dulhan wali feeling’ is an intangible one that stems from having confidence in yourself and backing it up with the kind of self-assuredness that has taken women generations to gather. It is also what sets us apart from the brides that have come before us. Millennial brides are confident, empowered and make their presence felt rather than sit like a shy bride.

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As Alia shares, a woman’s personality doesn’t develop overnight, it is a product of an environment that she has grown-up in. Her parents, family, friends, and the people in her life are instrumental in encouraging her to become her own person. She has also found her purpose in life, a career she likes and has worked hard toward developing, and has learned to give herself the same kind of importance that she will to the other people in her life. And to be modern is to take this confidence and personality into the new relationships we are making via marriage rather than changing ourselves for them. 

Of course, ensembles play an important role in helping a bride feel confident. Enter Mohey, who has a bevy of bridal wear that translates that feeling via its contemporary designs. There are elegantly embroidered lehengas with blouses featuring halter necks, bralette tops, sleeveless designs, and blouses with plunging necklines. They are nothing like the outfits brides wore 20 years ago. What they are, though, is completely in alignment with the style sensibilities of today’s modern woman. 

Take a look at some of Mohey’s bridal offerings that we think are a must-have in every trousseau: