Marketing Maverick Saheli Chatterjee On Ways Women Can Earn Money Online

Jun 1, 2022, 22:31 IST

Money

Gone are the days of heading outdoors for gruelling shifts whose return on investment is sure to disappoint. Today, it’s possible to make money from the comfort of your home by studying and mastering the digital space. From content writing to digital marketing to web design, there are more choices for you to explore online than there would be outfits in your dream wardrobe. Whether you choose to become an entrepreneur or take to freelancing or both, generating income is only a few clicks away. For women, in particular, making money online is a reliable way of attaining financial independence in a country where men are still seen as the primary, and often, exclusive breadwinners. Over the last few years, online opportunities have emerged as a game changer, eliminating many of the structural barriers in traditional work set-ups that prevent women from getting their financial due or even out-earning their male counterparts.

Saheli Chatterjee knows what it takes to make money online. Her journey started with making about 2 lakhs a year when she was 18. By 21, she had built a business which clocked in 2 crores in revenue. An entrepreneur, digital freelancer and content creator who has amassed more than 2.5 lakh followers across her social media platforms, Saheli specialises in taking businesses to the next level. And this while maintaining her girl-next-door charm!

“I don’t want to grow my follower count,” she says, “I am here to create leaders.”

She is the founder of AmbiFem, a digital marketing agency with expertise in launch management, social media marketing and consulting for personal brands and influencers. An expert at organic growth as well as paid promotions, Saheli has devised six-figure course launch strategies, multiplied her clients’ email lists tenfold and guided numerous freelancers on how to generate eye-popping revenue. Saheli also runs Freelance 101 Academy- where freelancers are taught everything they need to scale up, diversify and excel through a variety of skill modules, pre-recorded sessions and live interactions to help them hit 1 lakh per month in revenue.

Here is a step-by-step guide from Saheli on how to make money online:

Say Goodbye to Laziness
Making money online may be easy, but it’s not a piece of cake. At the same time, it’s not so difficult that you should consider giving up even before you’ve started. The first step towards mastering the digital space is to eliminate laziness and find the resolve that will keep you motivated in our online journey. Remember, success in the online sphere, just like in the offline one, is driven by endeavours, not excuses.

Identify And Take The Right Courses

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There are scores of courses online that will help you upskill for free with just a few hours of dedication on your part. You may find a lot of these courses on YouTube or you may find them on portals designed by digital media experts. Whatever the source, make sure you’re taking a course you really need in order to build skills that will amplify your strengths, interests and understanding of niches.

Network. Network. Network
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The online space is buzzing with creators and experts who are looking to collaborate at every possible opportunity. So, ditch your soloist tendencies and get down to knowing those around you better. Networking is crucial, both in developing skills and getting clients. Without contacts and friends, you’re not only more likely to lose out on projects, but the chances of you feeling lonely are also higher. If the online space were one long ladder, networking constitutes the rungs without which you can’t get to the top.

Monetise Your Skill(s)
There’s little point in having a skill if nobody’s willing to pay you for it. So, when you’re specialising in a set of skills, make sure you do your research to see the demand for it. Among the most in-demand skills right now are content writing, copywriting, digital marketing, social media marketing, virtual assistance, etc. The list goes on and on. Take your pick(s) and make sure it pays.

Offer Free Trials

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Since the taste of the pudding is in the eating, it’s best to give your clients a taste of your skills before you get them onboard. A free trial allows your client to understand how you work and what it is that makes you special. On the flip side, a free trial makes you know your client’s needs better, so that you can adapt your eventual pitches to guarantee success. While cold pitches in the online space rarely work out, you’d be surprised by how high the conversion rate of free trials to confirmed collaborations can be.

Curate Your Packages
Once your skills and free trials are in place, it’s time to streamline everything to create the most lucrative packages for your clients. A package is a combination of products/services/deliverables that you can offer along with the price at which you’re willing to offer them. While your network will help you get to grips with market rates for packages so that you avoid underselling or overpricing, it’s up to you to add your USP, something that makes your packages stand out from the rest of the field.

Analyse Your Process
No process is foolproof or without loopholes. That’s why you shouldn’t be complacent once you’ve landed your first few clients and stop analysing your process. Speak to your trusted inner circle and introspect to see what can be improved, fixed or revamped altogether. Do you need to upskill in certain areas? Are your pitches losing the Midas touch? Has the market changed before you could? All these are vital questions you can answer only if you choose to analyse your process. To paraphrase Steve Jobs, if you focus on the process behind your product, the bottomline will take care of itself.

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