Free the nipple for equality!

Apr 1, 2015, 12:41 IST



The "Free the Nipple" campaign, started to address societal taboos about female body form and their right to breastfeed in public, promote gender equality, support feminine body equality and empower women, has been around for a while. But the campaign once again gained steam after a college student from Iceland received flak on social media site Twitter for posting a photo of her breasts to promote the "Free The Nipple" day (26th March) at her college.

The taunts and trolls trying to body-shame her for posting the image triggered a movement on twitter with women posting images of their nipples in support of the 17-year-old Adda Þóreyjardóttir Smáradóttir and to protest the sexualization of women's bodies and fight double standards.

While Adda had to delete the picture from her account for a few minutes, she was happy that “it was enough to start a revolution,” as per her wall post on Facebook.

The movement that aims at changing the way women’s breasts are only regarded as sexual objects has seen support from known faces like Miley Cyrus, Rihanna, Liv Tyler, and Lena Dunha. Björt Ólafsdóttir, a member of parliament at Iceland’s Bright Future party, also supported the movement by posting a photograph of her own nipple on Twitter with the comment “This is to feed children. Shove it up your patriarchy. #FreeTheNipple”

The issues that the Free The Nipple initiative is trying to address:
Equal rights for men and women
A more balanced system of censorship
Empower women by giving them legal rights to breastfeed in public
To lift the ban on imagery with female nipples during non-sexual moments such as breastfeeding