Healthntrends Urban Indian Homemaker Research Report’s findings are a result of an extensive quantitative and qualitative research, conducted over a span of few a months, by research professionals and analysts. With a sample size of 1200+ urban homemakers and 250 husbands, this comprehensive study was conducted across 8 metros and non-metros.
The insights and inferences pertain to various topics related to the homemaker’s life and her self-perception, her relationship with her family, her future aspirations, media habits, hobbies, the impact of COVID-19 on her life, formal employment, and understanding her as a consumer.
URBAN HOMEMAKERS, WITH OR WITHOUT KIDS
Subjects covered in this report
Introduction and methodology
UNDERSTANDING HER ROLE AS A HOMEMAKER
Self-perception, support system, source of inspiration, Happiness at Home Index
THE WORLD OF A HOMEMAKER AND IMPACT OF COVID-19
Hobbies, media habits, impact of COVID-19 on relationship, mental and physical health
UNDERSTANDING THE HOMEMAKER WITH REGARDS TO FORMAL EMPLOYMENT
Factors for quitting job and future aspirations
UNDERSTANDING THE HOMEMAKER AS A CONSUMER
Shopping behavior, impact of COVID-19 on offline and online consumption, investment decisions, and purchase decisions
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