Creator Saloni Gaur Says Humour Helps Make Serious Discussions Digestible

Mar 8, 2022, 12:34 IST

SALONI GAUR


Content creator Saloni Gaur knows that experimentation, consistency and authenticity will take her where she wants to go, but maintains that a little bit of humour always helps too. 

Saloni Gaur derives her motivation from one thing and one thing only – from her EMIs and other bills. They inspire her to do better with any new content that she comes up with! The mind behind characters such as Nanu, Pados Wali Aunty and Najma Aapi is certain that she will not compromise on the fun factor. Which is why she tests all her material on her brother Shubham. “If both of us can laugh at the jokes and script that I have written, I don’t think twice about publishing it,” states the content creator who recently turned YouTuber.

Gaur maintains that experimentation is the key to remaining relevant in this cluttered digital world, so she never forgets to do that. Her topmost thought when it comes to innovation: don’t be your own critic, let other people do that for you. Which is why she does not reject her innovative ideas but leaves the decision to the audience.
One such experiment that has led her from one million YouTube followers to two million in the short span of 34 days is giving birth to a new character. Gaur attributes this rapid rise in numbers to Nanu. “I had never done a character like this before, so I took it as a challenge. And it worked!” she smiles.

SALONI GAUR

Having consistently worked at innovation, Gaur knows that it is her authenticity that clicks with her audience. The fact that they can relate to the content that she puts out and see a glimpse of themselves in it is what makes them come back to watch it again and again. With her characters rooted in real life, she knows the relatability factor comes in effortlessly. “Most of my characters are inspired by the people around me or people I have grown up around,” Gaur says. “For instance, Nanu is inspired by a kid in my area, and every neighbourhood in the country, without exception, has a Pados Wali Aunty.”

“Most of my characters are inspired by the people around me or people I have grown up around.”
 

Despite doing her work with such honesty, Gaur knows that there will always be detractors, and she chooses the simplest way to deal with them – by not paying them much heed. “As long as my content is working for me, I don’t care what they think,” she categorically states. “To anyone who is finding it hard to deal with criticism, I would say: just let it go.” She continues to talk about socio-political issues albeit through a middle-class lens.Dabbling in both her own content and working on OTT shows, Gaur is now looking forward to doing more experimentation.

“No matter what you’re doing, if you’re not doing it consistently, you won’t be able to survive.” 

The creator hosted Uncommon Sense With Saloni, looking at a variety of topics related to a middle-class family through a humorous filter. She is also seen in Campus Diaries, a coming-of-age drama in which she plays a slightly serious role. Both the mediums are very different, Gaur agrees, and adds that, although the experiences can’t be compared, both have taught her some lasting lessons. “The one thing that remains constant is consistency,” she avers. “No matter what you’re doing, if you’re not doing it consistently, you won’t be able to survive. So, keep putting in that effort whether it’s for a short reel or for an OTT show.”

SALONI GAUR

Within the creator space, Gaur’s reels, even though they are often caustic commentaries on the current affairs of the country, work due to the hilarious way in which she presents them. It is, in fact, her USP. The viewers laugh with her, but, somewhere, she knows she has also provided food for thought. Does she think, however, that the space is getting saturated? “Not at all!” she says. “I am glad that people have the liberty to choose whatever they want to do. Everyone has their unique capabilities and that is what puts them on the road to success, so the more the merrier!”

“Everyone has their unique capabilities and that is what puts them on the road to success.”

The contemporary comedienne and mimicry artiste loves reading satire, especially the prolific Harishankar Parsai, who is her favourite author. It is no wonder then, that she manages to say what she has to in a subtle and bordering-on-the-sarcastic manner. She has always maintained that speaking out on issues is a choice she has made; no one forced her to. After all, she does have a huge platform with a huge audience and wants to use it well. Gaur is open to collaborating with any of her contemporaries; the only catch is that the person should be “ready to bring some fun to the table”. After all, what is life without a little fun! That is exactly the thought she wants to send out too: “To all the wonderful women out there, do whatever you want to do and just enjoy life!”

Also read: I Try To Find Humour In Mundane Situations: YouTuber Niharika NM