The new M&Ms spokescandy is the first female character, she is purple, and she stands for inclusivity
M&Ms has revealed a brand-new character in its line-up. The regular M&Ms characters include Red, Blue, Yellow, Orange, Green and Brown and they have been seen on packaging, in commercials and in advertisements over the years. And now they are joined by a new colour – Purple.
M&Ms candy started way back in 1941 as a way for the US army to take chocolate with them without it melting and getting messy. The sugar-coated candy is now known all over the world, and the company has always interacted with its massive fan base. Way back in 2002, M&Ms asked the fan base to vote for a new colour. Purple won, but it seems to have disappeared soon after. Now, 20 years later, the Purple M&M has made its way back into the spokescandy line-up.
Purple is the first female peanut M&M character, and she’s lovely. Standing tall in her lace-up boots, she promotes inclusivity, and encourages everyone to embrace who they are. She even has her own song, I’m Just Gonna Be Me.
Currently, you won’t find purple M&Ms in mixed packs; she is strictly a spokescandy at the moment. You can get packs of purple M&Ms off Amazon in the US, and purple peanut M&Ms off the website.
And, while we wait for Purple to become a regular in the mixed packs, there’s something else brewing on the line-up. February 2023 will bring with it the release of Caramel Cold Brew M&Ms, the latest in a line-up of special flavours that have included Black Forest Cake M&Ms, Espresso M&Ms, Mad Scientist Mix M&Ms and Creepy Cocoa Crisp M&Ms.
The Caramel Cold Brew M&Ms will be Purple’s first launch since her debut. We’re looking forward to strong smooth coffee mixed with sweet caramel in a candy shell. Sounds amazing, right? Our sweet tooth and our coffee addiction can’t wait!
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