Flaunt your stretch marks

Apr 16, 2015, 12:52 IST

Just a few days back, Rachel Hollis, a 32-year-old mother of three took the internet by storm after she posted a picture of her in a bikini on Facebook and Instagram. She started with “I have stretch marks and I wear a bikini” and admitted to have a “permanently flabby” belly and a belly button that is “saggy”. 

She further said, “They aren't scars ladies, they're stripes and you've earned them” and urged women to “Flaunt that body with pride!” The feeling resonated with women across the globe and they showed support by posting pictures of their own “imperfect” stomachs to flaunt their newfound confidence.

In yet another such body confidence crusade, the #LoveYourLines campaign on Instagram is helping women embrace their stretch marks. The #LoveYourLines campaign and the @LoveYourLines account has been active on Instagram since sometime and is curated by two mothers in the hope of changing the way the world sees the female body.

The forum that aims at discussing body image issues and overcoming them through common experiences has women from all over the world posting the pictures of their body parts with stretch marks. The latest to join the campaign is Sports Illustrated model, Chrissy Teigen. She recently shared a photo on Instagram with a caption “Bruises from bumping kitchen drawer handles for a week. Stretchies say hi!” Her photo once again encouraged a lot of women among her 2million followers to post their own photos and learn to love their lines.

Interestingly, the image submissions aren’t only from pregnant women or new mothers. The images in fact highlight the fact that stretch marks are a reality of every woman’s body irrespective of her age, body shape or colour. Check out some of the body positive submissions below.


I can say there are a few things about myself that I am very proud of having. One of them is my stretch marks. Or as I would call them, battle scars. Everyone has them, and I wear them proudly. They are merely a symbol of the struggles and journeys I had to go through to improve myself not only physically, but also mentally. They are a reminder of what I have been through, and they signify wisdom and experiences I had encounter. Each mark has a story of their own, kind of like brushing paints on canvas. These marks of mine are my story that I am proud to share with people because they don't signify me as a weak person. In fact, it is the total opposite. I am a tigress who has earned her worthy stripes. These battle scars are not flaws, they are engravings of strength and life. If you have battle scars too, wear them proudly. And don't be too ashamed to show them. #vscocam #loveyourlines

A photo posted by Juey (@jeveuxtuuu) on Apr 16, 2015 at 1:38am PDT

Yup...a daily reminder of my two pretty girls👭👭 #loveyourlines

A photo posted by @coachcamz on Apr 16, 2015 at 12:28am PDT


#loveyourlines ❤ï¸ÂðŸ’‹

A photo posted by @cassandrariedel on Apr 15, 2015 at 10:31pm PDT

Proud of me!  #loveyourlines uniendome a las miles de mujeres ♡♡♡

A photo posted by @desymc on Apr 15, 2015 at 9:21pm PDT

A lot of women also took to Twitter to talk about the strong and positive point #LoveYourLines makes and to cheer for women posting their pictures.